Saltrock's Google Shopping campaigns weren't performing as expected. We rode the wave of recent Smart Shopping successes to turn things around.

"SearchStar were able to quite quickly improve the performance of our shopping campaigns and bring them in line with our targets. There was some initial scepticism of Smart Shopping campaigns but SearchStar have proved their abilities in making them work"

Phil Wade, Head of eCommerce, Saltrock

Saltrock

Saltrock is a surf and outdoor clothing company based in the South West. Worn all over the world, their unique designs are inspired by their passion for the outdoors and the UK coastline.

Their Objectives

Saltrock wanted to increase overall return on ad spend (ROAS) across their Google Ads account. Of particular interest was their shopping campaigns where they saw the highest volume of sales.

Our Approach

SearchStar identified an issue with Saltrock's shopping campaign that was damaging conversion rates and forcing cost per acquisition (CPA) up. Until now, their main shopping campaign had been on a target ROAS bidding strategy, and performance was only marginally improving.

Inspired by the success stories of other ecommerce clients, it was decided that the best approach for Saltrock would be a Smart Shopping campaign. This combines ad placements across both Shopping and Display channels (including search, YouTube and Gmail) to expand reach further than a traditional Shopping campaign.

To help maximise the available opportunity and prove the worth of Smart Shopping, Saltrock's campaign was broken out into each of its different brands, providing enhanced visibility of performance.

Interested in Exploring Smart Shopping?

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