"SearchStar's work to promote our ethical ISAs has exceeded all expectations. Their multi-channel approach has been instrumental in delivering success outside of our core audiences. They clearly cared about growing out business and we couldn't be happier with the results."
Triodos Bank is a world leader in sustainable banking, offering a range of accounts for individuals, businesses and charities wanting to make a positive impact in the world.
Triodos offer a range of Cash, Stock & Shares and Innovative Finance ISAs, all with an ethical stance.
They wanted to reach beyond their core audience during the key ISA season of February to May and avoid being drowned out by the mainstream banking providers.
We took a multi-channel approach to the campaign utilising YouTube, Display & Video 360, Facebook and search across different phases of the conversion journey.
Starting with the personas of their existing customers we overlaid user profiles and third-party data to build targeted audiences for each product and channel.
By targeting a wider audience of ethically-conscious consumers with brand communication early in the campaign we increased share of upper-funnel visitors.
Following up with product-specific messaging in the consideration and action phases, we drove a greater number of downloads and account applications than forecast.
The display and video activity led to a significant increase in brand searches during the campaign period which meant that we delivered more conversions at a lower CPA.
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