Number crunching

Google Analytics is a key tool. It allows you to measure your web performance, and more importantly, to improve it. We can help you cut through all the data, turning the numbers into genuine insight, and using our findings to suggest better ways forward for your business.

I've never met anyone with such an in-depth understanding of Google Analytics. Jon's understanding of this tool has been massively influential to the way that Good Energy operates, helping us to identify issues with the sites and track users accurately across the entire site.

Jennifer Jackson, Good Energy

What, where, who, when and why?

How many visitors did your site get yesterday? How much revenue did your site generate? How long did people spend looking at your products or services? Of course, it’s great to know all these things, but the real question is, how can you improve on these figures?

We can help with the implementation of Google Analytics or provide an audit of your existing set-up. We’ll make sure you’re fully versed on what matters most to your business — whether that’s cold-hard cash from an ecommerce site, B2B sales leads, or just the reassurance that users are genuinely engaging with your brand. And then we can advise you on how to do even better.

Case Studies

  • Inside Japan Tours

    Poorly implemented Google Analytics meant that Inside Japan Tours had little visibility on website performance. We took them on a journey to full data visualisation.

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  • Merlin Entertainments

    Merlin Entertainments wanted better tracking through Google Analytics, with a view to gaining access to deeper insight into campaign performance, and therefore improve user experience and effectiveness. 

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  • Analytics Consultancy

    Make your data work for you. If you're concerned about data leaks, need help with a custom implementation or cross-device tracking SearchStar can help.

  • Analytics Audit

    We'll go through your implementation of Google Analytics with a fine tooth comb and make sure everything's as it should be.

  • Analytics Training

    If you're looking for Google Analytics training - look no further. Our training courses are always tailored to the participants to make sure everyone gets the most out of their day.

  • Google Tag Manager

    In a world where tagging is king (not data for the purposes of this intro), Google Tag Manager reigns supreme. Easy, efficient and effective tagging is a phonecall away.

  • Universal Analytics

    Everyone has Universal Analytics, but not everyone is really using Universal Analytics. Whether you're looking for training or consultancy, we can help you make the most of the data available.

  • Attribution Modelling

    Last-click is only the tip of the iceberg when it comes to attribution analysis. Understanding alternative attribution models allows you to optimise campaigns based on cold-hard data, not gut instinct.