Comparison Shopping

SearchStar is proud to be one of an elite group of agencies chosen to be among the UK’s first Google-Certified Comparison Shopping Service (CSS) Partners.


As part of Google’s special Comparison Shopping Partners scheme, we’ve built our own Comparison Shopping Site to help you make savings of 20% and above on your Google Shopping spend.

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“Shopping Ads through CSS allow us to significantly increase our volume of clicks and conversions, without raising our maximum CPC.”

Rob Austen, Managing Director, DF Sales Ltd

Certified Google Comparison Shopping

Last year, Google was fined $2.7 billion for unfairly favouring its own comparison shopping service: Google Shopping. Following this EU antitrust ruling, Google is actively encouraging non-Google comparison shopping services to compete within Google Shopping.

Non-Google CSSs are currently able to buy Google Shopping at wholesale rates that are 20% less than the same inventory via Google Ads. In addition, Google has created temporary rebates of 20-30% available for qualifying advertisers to further incentivise rapid competition.

SearchStar have been approved as a CSS provider to help diversify shopping and allow businesses to make significant savings on their Shopping Ads. We've been chosen specifically by Google for this scheme for our commitment to Google Shopping and knowledge of technical setups and campaign management.

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  • Certified & Trained

    Have your ads delivered by a certified and specifically trained Comparison Shopping Partner. We can help you get the competitive advantage you're looking for.

  • Minimise Ad Spend

    Make significant savings - up to 20% - on your Shopping Ad spend by purchasing through a certified CSS, and avoid missing out on ranking in the future.

  • Receive A Rebate

    On top of paying 20% less for your shopping inventory, by purchasing advertising space through a CSS for a temporary period you may receive a further rebate of 20-30%.