A Google Shopping campaign from SearchStar helped this luxury bathroom provider tap into a new revenue stream with a 161% increase in revenue...

“Everyone at Search Star is friendly and helpful. They know their stuff and they have helped us grow our Google Shopping, PPC and Remarketing campaigns nicely thus far. I would recommend them!”

Peter Hirsch, Managing Director, Soakology

About Soakology

An online retailer of showers, baths and bathroom furniture, making luxury bathrooms affordable.

Objectives

After previously tracking website interactions with no revenue, Soakology launched a new website to refresh the brand and increase online sales through search and shopping channels.

Results

Search Star created multiple Shopping campaigns broken down to product ID level so we could track individual product performance and optimise efficiently. A focus was put on optimising the feed to increase the ad exposure and increase the feed rank. Optimisation of product titles and descriptions and eradication of any errors or feed warnings meant that we were able to grow the Shopping campaigns to increase revenue significantly over the past 11 months.

Revenue increased 161% over the 11 months from the launch of the new campaigns.