TruffleHunter wanted to get their paid search and Google Shopping campaigns back on track ahead of the peak pre-Christmas and Christmas sales periods. We helped them find exactly what they were looking for.

“Jack and the team at SearchStar were great to work with. They were very helpful from start to finish, and did a great job taking our account to the next level. I was impressed by their professionalism, and they prepared reports that were informative and easy to understand. I would not hesitate to recommend them to anyone”

Kerra Conroy, TruffleHunter


TruffleHunter is the UK’s leading supplier of fresh truffles and truffle products. They stock everything from fresh truffles and truffle oils, to condiments, cheese and butter.

Their Objectives

TruffleHunter's ROI from paid search had been falling since the launch of their new website. Our brief was to rebuild the current Google Ads account, with an emphasis on increasing both revenue and sales, while keeping ROI consistent.

Given the nature of the industry, extra priority was centred on the Christmas and New year sales, as well as Black Friday and Cyber Monday.

Our Approach

Central to achieving TruffleHunter’s objectives was re-building the Google Ads account, with emphasis on creating granular campaigns around the core products. This approach ensured our ads were relevant to the products being searching for and improved both click-through rates and quality scores, meaning we paid less for each click.

Alongside our search campaign, we adopted a mutli-channel approach including Google Shopping, Bing and remarketing campaigns. This enabled us to maximise transaction and revenue opportunities, both of which rose considerably month on month.

TruffleHunter saw real success on Google Shopping in particular, with December sales and revenue increasing by 40% and 90% respectively year on year.

Their Results

During the Christmas period of 2018, TruffleHunter saw both revenue and transactions increase dramatically year-on-year. Sales driven from paid search increased by 33% in December 2018 compared to the year before, with revenue rising even further by 43%.

As well as this, we saw the eCommerce conversion rate increase by 20% compared to the year before. Crucially, we kept the ROI consistently high and above the £4.50 target.

Black Friday and Cyber Monday proved to be a great success. With specifically tailored ads across paid search and Google Shopping, we increased sales for the Black Friday period by 82%, with revenue following suit, increasing by 159% year-on-year.

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