Let it CRO
Does your website cut the mustard? Conversion rate optimisation (CRO) is about continually improving the performance of your website, to make sure it’s working as hard as it can be for your business. We can help you make the right tweaks to get your site into tip-top shape.
Alastair Donnelly, InsideAsia Tours Ltd
The work SearchStar have done on our Analytics and CRO has been first class. I am pretty cynical about web services in all these areas so it has been a really refreshing change to work with a company who are professional with no BS.
Test, test and test again
Making ad-hoc changes without in-depth research and a proper plan is like playing tennis in the dark — hit and miss. You need to drill down into your Analytics data, understand your customer personas, and look at what the competition are doing, to make right choices.
After the research stage, we produce landing pages, create A/B tests and run live-user testing, to turn theory into reality. Some changes deliver dramatic improvements to performance. Others are more incremental and only become significant when combined.
Hodge Jones & Allen
This London law firm were running criminally low on leads. When SearchStar made the case for new landing pages they saw their enquiries increase more than 200%...Find out more
Something was blocking this high-end furniture maker's sales funnel. Landing page optimisation helped them turn the tables and reduce costs by 95%...Find out more
This retail bank needed help with their mobile conversion rates. Consultancy from SearchStar proved a worthwhile investment and increased applications by 195%...Find out more
Happy to run a conversion optimisation programme in-house, but not sure where to start? We can help with an in-depth audit to get you going.
Bespoke training for your business. Make the most of every click and turn visitors into customers.
First impressions count and a well optimised set of landing pages can make all the difference. You know what you want your visitors to do, but is it clear to them?Find out more
Mobile first or mobile optimised? Whichever you choose, an optimisation strategy is a must.Find out more
What works best - a red button, or a blue one? A/B and multivariate testing isn't just about the colour of buttons, but it does give you definitive answers about what works.
The only way to get a truly objective opinion about your website is by asking real people. User testing gives honest answers about the pitfalls and highlights of using your website.