Let it CRO

Does your website cut the mustard? Conversion rate optimisation (CRO) is about continually improving the performance of your website, to make sure it’s working as hard as it can be for your business. We can help you make the right tweaks to get your site into tip-top shape.

The work SearchStar have done on our Analytics and CRO has been first class. I am pretty cynical about web services in all these areas so it has been a really refreshing change to work with a company who are professional with no BS.

Alastair Donnelly, InsideAsia Tours Ltd

Test, test and test again

Making ad-hoc changes without in-depth research and a proper plan is like playing tennis in the dark — hit and miss. You need to drill down into your Analytics data, understand your customer personas, and look at what the competition are doing, to make right choices.

After the research stage, we produce landing pages, create A/B tests and run live-user testing, to turn theory into reality. Some changes deliver dramatic improvements to performance. Others are more incremental and only become significant when combined.

Case Studies

  • Hodge Jones & Allen

    This London law firm were running criminally low on leads. When SearchStar made the case for new landing pages they saw their enquiries increase more than 200%...

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  • Simon Kohn

    Something was blocking this high-end furniture maker's sales funnel. Landing page optimisation helped them turn the tables and reduce costs by 95%...

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  • Moneyway

    This retail bank needed help with their mobile conversion rates. Consultancy from SearchStar proved a worthwhile investment and increased applications by 195%...

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  • CRO Audit

    Happy to run a conversion optimisation programme in-house, but not sure where to start? We can help with an in-depth audit to get you going.

  • CRO Training

    Bespoke training for your business. Make the most of every click and turn visitors into customers.

  • Landing Pages

    First impressions count and a well optimised set of landing pages can make all the difference. You know what you want your visitors to do, but is it clear to them?

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  • Mobile Optimisation

    Mobile first or mobile optimised? Whichever you choose, an optimisation strategy is a must.

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  • A/B Testing

    What works best - a red button, or a blue one? A/B and multivariate testing isn't just about the colour of buttons, but it does give you definitive answers about what works.

  • User Testing

    The only way to get a truly objective opinion about your website is by asking real people. User testing gives honest answers about the pitfalls and highlights of using your website.